Ma Malaysia, 60% o ka heluna kanaka i manaoio i ka Islam.I nā makahiki i hala iho nei, ua piʻi ka piʻi ʻana o ka noi no ka "moderate fashion" ma Malaysia.ʻO ka mea i kapa ʻia ʻo "moderate fashion" e pili ana i ka manaʻo o ke ʻano no nā wahine Muslim.A ʻaʻole ʻo Malaysia wale nō ka ʻāina e ʻike nei i kēlā ʻano ʻino.Ua manaʻo ʻia ʻo ke kumukūʻai o ke ao holoʻokoʻa o ka "moderate fashion" i hōʻea ma kahi o 230 billion US dollars ma 2014, a ua manaʻo ʻia e ʻoi aku ma mua o 327 billion US dollars i ka makahiki 2020. ʻOi aku ka nui o nā wahine Muslim e koho e uhi i ko lākou lauoho, a me kā lākou koi no nā headscarves. ke piʻi nei i kēlā me kēia lā.

Ma nā ʻāina ʻē aʻe ka hapa nui o ka Muslim, nui nā wahine e ʻaʻahu i nā hijab (headscarves) i pane i ke aʻo ʻana a ka Quran e pono i nā kāne a me nā wahine e "uhi i ko lākou kino a kāohi iā lākou iho".I ka lilo ʻana o ka puʻu poʻo i hōʻailona hoʻomana, ua hoʻomaka pū ʻia e lilo i mea hoʻonaninani.ʻO ka ulu ʻana o ka makemake no ka lole poʻo e nā wahine Muslim i hana i kahi ʻoihana booming.

ʻO kahi kumu koʻikoʻi o ka piʻi ʻana o ka noi no nā poʻo poʻo ʻoi aku ka nui o nā ʻano lole conservative i puka mai i nā ʻāina Muslim ma ka Middle East a me South Asia.I nā makahiki he 30 i hala iho nei, ua lilo nā ʻāina Islam he nui i ka conservative, a ua hoʻololi maoli ʻia ka hoʻololi ʻana i ke aʻo ʻana i ka pilikia o nā lole wahine.
Manaʻo ʻo Alia Khan o ka Islamic Fashion Design Council: "E pili ana kēia i ka hoʻihoʻi ʻana i nā loina Islam kahiko."He 5,000 mau lālā ka Islamic Fashion Design Council a ʻo ka hapakolu o nā mea hoʻolālā mai 40 mau ʻāina like ʻole.Ma ke ao holoʻokoʻa, manaʻo ʻo Khan "he nui ke koi no (ka ʻano haʻahaʻa)."

ʻO Turkey ka mākeke kūʻai nui loa no ka hana Muslim.Ke ulu wikiwiki nei ka mākeke Indonesia, a makemake pū ʻo Indonesia e lilo i alakaʻi honua i ka ʻoihana "moderate fashion".